Empirical Study on Variables Affecting Consumer Ethics Related to Fashion

An Empirical Study of Factors Related to Consumer Complaint Behavior

This paper focuses on factors related to consumer complaint behavior tendency in Internet. Current literatures from home and abroad focus on how to improve consumer’s satisfaction and loyalty, while there are still relatively few researches on consumer dissatisfaction and complaint behavior. Based on the analysis of consumer complaint behavior tendency in Internet, this paper discusses the fact...

Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shop...

Empirical Study on Consumer Perceived On-line Payment Risk

This paper takes the potential release of online transaction market size as the starting point of research, and discusses how Chinese consumer perceived risks influence online payment willingness. This study divides consumer perceived risks of online payment into eight dimensions: Economic risk, Functional risk, Private risk, Security risk, Time risk, Service risk, Psychological risk and Social...

The limits to empirical ethics

The Ethics of Direct-to-consumer Testing